Many property owners and managers are interested in making sure that their apartments are leased, but they can often face difficulties. Real estate investing takes a significant amount of research and tools, and it’s also fiercely competitive. Owners and agents have to stay on top of real estate trends to stay ahead of the curve, and voice-guided tours might be the next significant shift in how apartments are leased and rented.
Many investors are trying to figure out how to ensure their multifamily properties during a global pandemic. Some owners believe that the process of leasing or renting apartments and condos has forever changed in the wake of COVID-19. After all, it’s not as if agents and owners can hold many open houses these days.
Some of them offer self-guided tours that enforce social distancing guidelines and require leasing agents to wear personal protective equipment (PPE). Of course, many of these apartments are cleaned more vigorously and more often. Other owners and agents have turned to virtual tours of apartments to lease them.
Bridge 17 Apartments has been extremely successful in finding new residents, and much of that success is due to voice-guided tours provided by VoiceTour. VoiceTour is unique in that it allows prospective residents to be guided by a voice assistant (via Alexa). A leasing agent isn’t required to be present.
Vicki Hurley, of Bridge 17 Apartments, says of the VoiceTour experience:
“The BEST decision I ever made. Our prospects stay in the models longer, love communicating with Alexa and we get the leases. This new way of leasing is the way it will continue at our community. I think the prospects feel more comfortable being on their own so they open drawers, look behind the shower curtain, and even relax on the furniture while calling a friend to tell them about our community. Plus, they stay in the unit longer. WE do self-guided tours with Alexa every 30 minutes and most prospects stay at least 20 minutes.”
There’s nothing wrong with self-guided tours, and many apartment communities have turned to them so that prospects can feel comfortable while also browsing their next potential apartment or home. These multifamily self-tours are a convenient option given social distancing guidelines, and renters also enjoy the fact that they can view apartments at their own pace. These tours often require some sort of ID verification, as well.
However, VoiceTour isn’t one of your typical self-guided tours. It is a voice-guided tour that can make a multifamily tour more convenient than ever before. It’s one of the reasons that Bridge 17 was able to differentiate itself from its competitors.
Your prospective residents may have many questions about the apartment, and VoiceTour can help ensure that their questions are answered, and their concerns are addressed.
Bridge 17 Apartments found that future residents truly enjoyed the voice-guided tour experience, and the fact that VoiceTour allows for additional personalization made the process that much more seamless and convenient for every party involved.